WagonsWest

Fractional Operations · RevOps · Customer Success

The operator who fixes what's leaking revenue.

I step into SaaS and complex B2B companies as a senior fractional operator — COO, revenue operations, and customer success — and rebuild the systems behind growth and retention. Strategy and hands on the keyboard, from the same person.

One operator, three ways to engage

Whether you need a temporary leader, a system rebuilt, or an ongoing hand on the wheel, the work starts the same way: find where revenue and customers are leaking, then fix the systems causing it.

Lead

Fractional COO & RevOps

Senior operations and revenue leadership without a full-time hire. I own the number, build the team's playbook, and run the function while you scale toward your own leader.

  • Interim or part-time operations leadership
  • Revenue & marketing ops ownership
  • Board- and exec-ready reporting
Retain

Customer Success & Lifecycle

A decade-plus building retention motions for technology companies. I turn renewals from a fire drill into a predictable engine across the full customer lifecycle.

  • CS org audits & churn diagnostics
  • Health scoring & lifecycle design
  • QBR / BQR frameworks that drive action
Build

Systems & Tech Stack

Platform-agnostic implementation built around a motion that works, instead of a motion bent to fit the tool. Configured, documented, and adopted by the team.

  • CRM & CS platform buildout
  • AI-assisted workflow automation
  • Reporting the team actually trusts

From diagnosis to systems that hold

01

Customer Success & Retention

A clear-eyed read on where retention is actually breaking — segmentation, coverage model, health signals, and the real reasons accounts leave, not the ones in the exit survey. Then the motion to fix it, across the whole lifecycle from onboarding to renewal and expansion.

  • AI-assisted churn & expansion analysis by segment and cohort
  • Health scoring that predicts rather than describes
  • QBR / BQR frameworks tied to the customer's own goals
  • Lifecycle and onboarding design that scales
02

Revenue & Marketing Operations

The connective tissue between marketing, sales, and success — so leads, data, and revenue stop falling through the cracks between teams and tools. Reporting leadership can act on, not just admire.

  • Funnel, pipeline & lifecycle reporting that reconciles
  • Lead routing, scoring & handoff design
  • Marketing ops & campaign infrastructure
  • Cross-team process that survives growth
03

Systems, Platforms & Automation

I've administered and implemented across the modern stack — from CRMs and customer success platforms to marketing automation and cloud infrastructure. The platform gets configured around the motion, then I use AI where it does real work: automating manual ops and flagging risk before it shows up at renewal.

  • CRM & CS platform setup, rules, and health-score design
  • Marketing automation & reporting buildout
  • AI-driven automation for the repetitive work that eats the day
  • Adoption support so it sticks after go-live
04

Fractional Leadership

Senior operations, RevOps, or customer success leadership without a full-time hire. I run the function, build the team's playbook, and own the number while you scale toward your own leader.

  • Interim or part-time COO / RevOps / CS leadership
  • Team coaching & hiring guidance
  • Capped client load, so you get real attention

I go where most operators won't — and bring receipts.

Plenty of consultants are fluent in clean, friendly markets. Fewer can operate where the rules are real and the supply chain is complicated: regulated categories, distributor-dependent retail, industries where payment processors get skittish and ad platforms change the goalposts without warning.

As a director of marketing inside a firearms-focused technology company, I lived the distributor-dependent retail model and its compliance realities first-hand — serialization, transfer workflows, channel constraints, and the operational complexity that generic agencies give advice on without ever understanding. If your industry has rules that scare off the usual help, that's exactly where my experience earns its keep. And if you're in a more conventional market, the same discipline just makes the work cleaner.

Start small. Climb when it pays off.

A low-commitment first step that earns the next one. No retainer required to begin.

01 / DIAGNOSE

The Audit

$2,500–$4,000 · 2 weeks

A scored diagnostic of your operations, retention, and tooling, with a prioritized roadmap you can act on. The fee credits toward implementation if you move forward.

02 / BUILD

Implementation

Starting at $8,000 · scoped

Lifecycle and retention systems, platform buildout, workflow automation, and reporting, scoped straight off the audit findings.

03 / OPERATE

Fractional Leadership

From $3,000 / month

I own your operations, retention, and reporting as your part-time leader. Client load is capped so you get real attention.

Why Me

I've carried the number, not just advised on it — as a fractional COO, a director of marketing, and a leader of customer success and revenue operations through the messy reality of growth. I speak strategy and I sit with the data and the tools. Both, from one person.

I've never met a stranger. I'm always looking for new relationships and new ways to expand the toolset I bring to the people I work with. And I believe indecision costs more than the occasional wrong call. If a system isn't working, we change it and learn, rather than studying it for another quarter while customers churn. The audit is how we take that first step with eyes open.

What that means for you: I don't hand over a slide deck and disappear. I read the data, design the motion, configure the tooling, coach the team, and then show leadership the numbers moving in the right direction.

Find the leaks. Then we fix them.

Start with a two-week audit. You'll get a scored report and a roadmap, with no retainer required to begin. Tell me a little about your business and I'll be in touch.

No retainer to begin. The audit fee credits toward implementation.

Your details are used only to respond to your inquiry — never sold or shared, and no marketing list.

Prefer email? wagonswestlimited@gmail.com

Go beyond busy.